In our planning presentation we had breifly described our targetted audience for the trailer shown right.
In both the Audience Profile and Anaylsis I will be describing the targetted audience in a lot more depth.
For our trailer and film the genre is thriller. People watch thriller and horror films for the adrenalin rush and the excitement of being scared, or example like on a scary rollercoaster when you want to get off when you’re on it but when it’s over you want to go on it again. So this is what we need for our trailer to be successful, to build up suspense and create the environment that would excite and hype up the audience for something terrifying to happen. Also with the film and trailer having a more realistic feel as the storyline is possible, this will make the audience wonder whether it could happen to them and possibly more scared. This will also make the audience more likely to find out what happens by watching the film itself.
The trailer will have to clearly show that it is a thriller with specific codes and conventions that are used in thriller films, for example a dark setting, with music being suspenseful and eerie. Looking at the research I did for the trailer “Taken” flashing cuts are used and the cuts are very quick this creates a fast paced, scary representation that the audience will understand what is shown and feel excited and scared in the right places. The trailer “Creep” uses heavy breathing at the start as this is a specific use of sound that is usually used in horror and thriller films to create suspense. All these specific details are what the audience expect to see in thriller/horror films and we should follow these in our trailer so the audience will be able to easily identify the genre.
The trailer would primarily be shown on television to get an overall audience interested, most likely in the evening or at night as this is when it will be more acceptable to broadcast. It may also be beneficial to make the trailer a viral advertisement on the internet using web 2.0 technologies such as Facebook or Myspace to target a specific audience that would find the film interesting and would go to see it.
The trailer will have to clearly show that it is a thriller with specific codes and conventions that are used in thriller films, for example a dark setting, with music being suspenseful and eerie. Looking at the research I did for the trailer “Taken” flashing cuts are used and the cuts are very quick this creates a fast paced, scary representation that the audience will understand what is shown and feel excited and scared in the right places. The trailer “Creep” uses heavy breathing at the start as this is a specific use of sound that is usually used in horror and thriller films to create suspense. All these specific details are what the audience expect to see in thriller/horror films and we should follow these in our trailer so the audience will be able to easily identify the genre.
The trailer would primarily be shown on television to get an overall audience interested, most likely in the evening or at night as this is when it will be more acceptable to broadcast. It may also be beneficial to make the trailer a viral advertisement on the internet using web 2.0 technologies such as Facebook or Myspace to target a specific audience that would find the film interesting and would go to see it.
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