Advertising Industry Codes of Practice

For the trailer to be produced it must apply to the advertising standards, so I looked at the BCAP code and picked out what applied to the trailer.

One main factor is who would view the trailer and it is possible that young children may view it The BCAP says that
"the protection of young viewers and listeners are always priority. Section 5: Children should be considered for all advertisements that:

i. are targeted at children or likely to interest them
ii. features children as professionals or amateurs
iii. could harmfully influence children even if not direct interest to them"

This would apply to our trailer as there is some scenes of implied violence, which may influence young children. However because it isn't shown and it only implied, it becomes less of a risk for children to imitate.

Looking at the Harm & Offence rules, there are a few that may apply to the trailer:

"4.1 - Advertisements must contain nothing that could cause physical, mental, moral and social harm to persons under the age of 18"
Again because the trailer is a thriller, we would like it to be moderately scary, however because of this rule it cannot be too scary, so for the trailer we will make it more suspenseful rather than horror.

"4.9 - Advertisements must not condone or encourage violence, crime, disorder or anti-social behaviour"
Our trailer does not encourage the violence that is implied as it suggests that the behaviour has to be overcome and shows the emotional consequences on others when that violent behaviour occurs. The trailer suggests that the anti-social behaviour (stalking) must be stopped.